Consumers are less forgiving of brand failures when algorithms are anthropomorphized, use machine learning, or are used for subjective or interactive tasks. Researchers from University of Texas-Austin ...

Cryptographic algorithms are the backbone of secure data and communication. When deployed correctly, public-key algorithms have generally helped safeguard data against attacks. However, industry ...

Artificial intelligence has moved into the commercial mainstream thanks to the growing prowess of machine learning algorithms that enable computers to train themselves to do things like drive cars, ...

Many ethical questions need to be answered before facial recognition technologies can be used as part of criminal investigations, as Donna Lu rightly points out (7 September, p 14). She notes that ...

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms ...