Would it be a World Cup without a Nike advert to go along with it? From the 1996 ‘Match in Hell’, to the 1998 Brazil squad skilfully playing their way through an airport, to a run of adverts featuring ...

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the ...

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into 'culture' — while ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

Neither Cole Palmer nor the injured Estêvão will get to actually play in the World Cup, and Didier Drogba’s long retired, but they are still some of the biggest names associated with Nike, so they all ...