Few athletes have transformed an entire sport as quickly as Caitlin Clark. Long before she played her first professional game ...

The president's fictitious Olympic scenario during a Pennsylvania speech ridiculed women athletes while attacking transgender ...

The SEC and Allstate are set to announce a new multi-year sponsorship agreement that centers on women’s sports. The deal was ...

The new program will feature 12 WNBA or NWSL games in primetime for nine Sundays this summer. On the surface, more women’s sports on a major network is a good thing. It means more distribution, more ...

Wellness culture has spent decades selling women on smallness. Shrink your waist, slim your thighs, take up less space. Don't lift weights, don't get bulky. Despite years of being fed these messages, ...

Brett Knight is an assistant managing editor covering sports business. If the two sides can come to an agreement and preserve the momentum, they will have a long line of investors hoping to pour money ...

Plenty of media companies are filling their schedules with all kinds of women’s sports, ranging from WNBA games to League One ...

Day 2 of SBJ’s Brand Innovation Summit continued in Chicago with Carolyn Braff, vice president of sports & entertainment at ...

The Southeastern Conference and Allstate insurance are reportedly set to announce a new multiyear agreement centered around ...

Women’s sports are redefining fandom through visibility, storytelling, and community. Shelley Zalis explores the future of media, culture, and growth.

The MEAC is adding women's flag football and women's golf as championship sports, giving the HBCU conference a bigger ...

The four-hour event, which runs from 6 to 10 p.m. coincides with the WNBA Commissioners Cup, the sixth installment of the ...