The advertisements play on Egypt’s poor World Cup record — and the belief that 2026 is different. So far, they ring true ...

Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet ...

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

FIFA instituted mandatory water breaks for the 2026 World Cup, citing player safety in the heat. But fans are livid for one ...

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...

Fans have turned Mexico's jerseys worn by the national team for the 2026 FIFA World Cup into a worldwide best-seller.